Cellphone

Sony Ericsson’s Naite isn’t a heart-starter but let’s face it, the reason you’d buy the Naite is for the secret pleasure of knowing your phone is slightly less of a burden on the environment than those wretched iPhones. The crazy Sony Ericsson phone names keep on coming, with the Satio, Aino and Yari to be joined by the Naite (pronounced Nate-ey). But Naite has another noteworthy trait separating it from its funky named brethren in that it is the first Sony Ericsson phone to carry the Greenheart badge — a reminder of Sony Ericsson’s commitment to environmentally-friendly phone production and distribution. One of the major areas of environmental consideration is in the materials used to produce the pint-sized Naite. The company promises to use at least 50 per cent recycled materials in the casings, though you’ll struggle to prove this to hippy friends as the casing of the Naite looks identical in build and quality to previous low-end Sony Ericsson handsets. Perhaps if it was made from hemp and had the look and feel of a Hessian bag this message would be clearer, but then who wants a crumby looking mobile? Naite also comes bundled with a new mobile phone charger that is designed consumes less power and is designed to suck less juice when left plugged into a power source without the phone connected. The box you receive your new phone in is also dramatically smaller than most phone boxes we encounter, which not only saves on the packaging materials used, but also means more handsets per transport pallet which then leads to less emissions from the various forms of transport used to ship the phones around the world.

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